Back 4 Blood, which was available in the service at launch, became the fourth most played title on Xbox in October. Although they don’t have big marketing budgets, they can attract a lot of players, who might like their titles and buy their next projects for a full price in the future.
It means that Game Pass might increase discoverability for games developed by smaller studios. Although the Outer Wilds share dropped significantly in July after it was removed from the Game Pass library, players returned to the game in September, when the Echoes of the Eye expansion came out. Xbox Game Pass also helps indie games attract an engaged audience.
Arkane-developed Prey saw the biggest increase, with its player share rising from 0.1% to 1.8%Īll these titles had a high engagement rate and average playtime of one hour per session, which are pretty strong numbers. Player shares for Fallout 4 and Doom Eternal grew from 0.9% to 3% and from 1.4% to 3% over the same period. Player share for Bethesda games on Xbox has grown significantly since Microsoft closed a ZeniMax acquisition and added the publisher’s titles to Game Pass.Īccording to Newzoo, Skyrim ’s player share on Xbox Series X|S rose from 2.4% in February to 4.1% in March.
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